Nicotine pouches have become a popular alternative to traditional tobacco products, offering a discreet and smoke-free way to consume nicotine. With a variety of brands and flavours available, understanding the different nicotine strengths can be overwhelming. This guide will help you interpret nicotine strength labels in America and choose the right strength for your needs.

How to Interpret Different Nicotine Concentration Labels

When browsing tobacco-free nicotine pouches, you might notice that different brands use various labelling systems to indicate nicotine concentration. While regulations require nicotine concentration to be listed on the packaging, some brands add extra labels like dots or terms like “strong” or “regular.” Here’s what these labels mean:

• Dots on the Can: If the front of the can has two or more dots on the concentration scale, it indicates a higher concentration. Generally, regular-strength nicotine pouches have two dots or fewer.
• Categories like “Strong” and “Regular”: Some brands use terms like “strong,” “extra strong,” or “ultra strong” to describe the overall experience, considering factors like nicotine release speed and flavouring agents. However, these labels don’t always clearly indicate the nicotine content.

Measuring Nicotine Content per Pouch

In America, nicotine concentration is usually labelled in milligrams per pouch (mg/pouch), which is the standard unit of measurement. Some brands might use milligrams per gram (mg/g), which can be confusing. If you find mg/g on the label, you can convert it to mg/pouch by multiplying the nicotine concentration by the net weight of the pouch.

Example: If a pouch has a nicotine concentration of 6 mg/g and a net weight of 3 grams, the total nicotine content in the pouch is 18 mg.

What Does “MG” Stand For?

“MG” stands for milligrams and refers to the amount of nicotine in each pouch or per gram. The higher the MG, the stronger the pouch.

At Nic Mogul, we prioritise product quality and ensure all products are lab-tested before entering our online store. We offer a maximum of 18 mg of nicotine per pouch, adhering to the recommended maximum while ensuring factors like pH levels are tested to influence the nicotine pouch experience positively. We have established Nic Mogul product standards to ensure you receive premium products and to promote sustainable growth in the oral nicotine category.

Differences in Nicotine Concentrations Among Pouches

Nicotine pouches can vary significantly in nicotine content. At Nic Mogul, we categorise nicotine pouches into four different levels based on nicotine content:

1. Low-Strength Nicotine Pouches (2-3 mg): These have the lowest nicotine content, ranging from 2 mg to 3 mg per pouch.
2. Regular-Strength Nicotine Pouches (4-6 mg): These are the most popular on Nic Mogul, containing 4 mg to 6 mg of nicotine per pouch.
3. Strong Nicotine Pouches (7-9 mg): Classified as strong oral nicotine pouches, each contains 7 mg to 9 mg of nicotine.
4. Extra Strong Nicotine Pouches (10-18 mg): Each pouch contains 10 mg to 18 mg of nicotine.

Does Flavour Affect Nicotine Concentration?

The strength of nicotine in a pouch depends on the amount of nicotine in each pouch, measured in milligrams (mg). Flavour does not affect the nicotine content, but it can influence the perceived strength of the nicotine pouch. Flavours like mint and menthol can enhance the sensation of strength, while flavours like cinnamon, berry, or unflavoured options may feel less intense in comparison.

For instance, a 3 mg mint-flavoured nicotine pouch might feel stronger than a sweet-flavoured 3 mg pouch. That’s why it’s important to consider both nicotine strength and flavour when choosing your pouches.

Which Strength of Nicotine Pouch Should You Choose?

Selecting the right nicotine concentration is crucial for finding the pouch that suits you best. Consider the following factors:

• Your Nicotine Tolerance: If you’re an experienced nicotine user, you might have a higher tolerance and prefer stronger nicotine concentrations compared to someone with lower tolerance.
• Pouch Flavour: The flavour and brand you choose can affect the strength of the pouch, so keep this in mind when making your selection.
• Dry vs Wet Pouches: Dry pouches typically offer a longer-lasting release effect compared to wet pouches, which is another factor to consider.

Always use nicotine pouches responsibly. If in doubt, start with a lower nicotine concentration to avoid potential side effects like nausea, dizziness, and headaches.

Nicotine Content by Brand

To make it easier for you to compare nicotine strengths, we’ve created a chart listing the different strengths offered by popular brands like ZYN, VELO, and 77. Refer to the table below for a comprehensive overview of nicotine strengths available from all brands currently offered on Nic Mogul.

Brand	Number of Nicotine Strength Options	Lowest mg Nicotine Pouches	Highest mg Nicotine Pouches
ZYN	2	3mg	6mg
VELO	2	4mg	18mg
77	5	3mg	20mg
On!	3	2mg	8mg

By understanding nicotine strengths and how to interpret labels, you can make an informed decision when selecting nicotine pouches that best suit your preferences and needs.